Advertising with PassPorter
PassPorter.com is the companion travel planning site to our popular travel guidebooks.
Since its debut twelve years ago in 1999, PassPorter.com has provided quality travel planning information,
tools, and resources for millions of vacationers. Of particular interest is our very
active community of vacation planners and loyal readers -- we have over 150,000 registered
book owner/readers, more than 50,000 subscribers to our weekly newsletter, and more than
50,000 registered members of our message board community. And
these numbers are growing by leaps and bounds!
more than 2 million unique visitors a month (125% increase from six months ago) with
more than 12 million page views monthly (175% increase from six months ago)
million hits per month. Up to 95% of PassPorter.com's
visitors are planning a Disney
vacation while at PassPorter.com, rather than simply
browsing, making our site the ideal place to promote Central Florida travel-related products and deliver well-targeted
PassPorter.com offers site advertising options to select companies, allowing them to reach our fiercely loyal audience of travel
enthusiasts. Advertising is available on the
PassPorter.com site (run-of-site banner ads and message board forum sponsorship)
and through our e-mail newsletters.
All ads are served through our site and newsletter receive comprehensive
reporting and customer support.
We select our advertisers with care to ensure our readers
are offered quality products and services. It is imperative that we be familiar with your service or product before we will consider entering into an advertising partnership with you. To further increase value and effectiveness,
advertisers are encouraged to offer discounts to PassPorter readers.
Run-Of-Site Banner Advertising
Our affordable banner advertising packages are available on a monthly basis, with a
minimum guarantee of 20,000 impressions per month. We accept 350 x 65 banner ads, which
will run throughout our site (excluding any sponsored message board forums -- see below -- and our online store) in the top right
corner of the screen. You may change or add banners at any time during your contract.
Unsold inventory is distributed among our advertisers at no additional cost. Discounts
available for six-month pre-paid packages. Banner advertising design services are also
available for an additional fee. Rates begin at $250/month. For details, please contact us.
Message Board Forum Sponsorship
We have a strong, loyal community of readers in our active message board, which has been
building steadily since its inception in early 2000. The message board currently has nearly 50,000
members and nearly 3 million posts. For advertisers, we offer forum sponsorships with hard-coded
banner ads (only your banner appears in all posts within the sponsored forum), a sticky post by Jennifer Marx
introducing you as the forum sponsor, and a sponsorship link beneath the forum in the message board's
main index page. Please note that forum sponsorship does not alter our guidelines for
non-commercial activity -- companies are still prohibited from advertising in the text of
posts, regardless of whether they are sponsors or not.
Rates are based on forum traffic and begin at $100/month. For details, please contact us.
Our popular newsletter currently goes to over 50,000+ opt-in subscribers every week, most of which are
readers of PassPorter guidebooks and actively planning vacations. Our newsletters are filled with
quality feature articles, news, tips, and other highly useful features valued by vacationers -- our
newsletter's first purpose is as a vehicle for passing along important news and helpful advice to
our readers -- many of our readers tell us they find our newsletter invaluable.
Advertisers may place
their ad in one of three locations in our newsletter: top, middle, or bottom. Top and middle ads
are limited to ten
lines (65 characters per line); bottom ads are limited to six lines (65 characters per line).
Discounts available for six-month, pre-paid packages. Newsletters are archived online with the
ads intact and are indexed by Google for additional visibility. Rates begin at $25 per newsletter. For details, please contact us.
For more detailed information on how PassPorter.com
can help meet your marketing goals, please contact our business development team at
734-332-7801 or e-mail Jennifer Marx at jennifer (at) passporter.com.
Home to the top page
Or jump back to the...